5 Steps to a Killer SEO Strategy

Here are 5 crucial steps to a killer SEO play

1. Analyze the Market for weaknesses and decide where to attack.
It is important NOT to build your website until you do a complete researching and analysis of the market you’d like to attack.  Certain industries and niches are easy to take over and also to dominate, however some markets would be impossible to compete in without a huge budget, so be sure to find key phrases you know you can rank for before you begin. Many website owners don’t think of their SEO strategy until AFTER they’ve already built their site and then they realize they’re not attracting visitors.

Save yourself some money and do it right from the beginning.

2. Design your SEO strategy around the opportunities you’ve discovered.
After you’ve decided which keywords and key phrases are the most vulnerable, design your SEO strategy to generate visits and traffic for those key phrases and keywords.

Depending on the phrases, you must design an on page optimization plan for those key phrases. Design your visible content and non-visible content to accumulate rank. This will obviously involve your main website, but and also may involve a series of other web properties that will accumulate and pass phrase rank for the appropriate targets.  These web properties must be coordinated.

3. Plan an ongoing content acquisition strategy.
You must provide fresh, optimized content to acquire visitors around the opportunities you’ve found as targets. Content must be original, updated on a regular basis, and it must be link-worthy if you expect to attract visitors. If you don’t have fresh content, consider your website a ‘business card’ as it may be nice to look at, but no one will find it unless they’re searching specifically for your name, or they know the your exact URL.

4. Execute a well thought out link acquisition campaign.
You need to develop links from other places on the web which point to your site. Links are votes for your website that tells Google and the other search engines that this site is relevant to the key phrases you’re targeting.  It is also very important to have links from high quality sites, relevant to your industry. (For this discussion, we’re assuming you already understand that you need a solid internal linking strategy in place before you go out and develop back links).

5. Monitor your progress.
Monitor your progress as your campaign unfolds. It’s surprising to me that most search engine optimization experts don’t know what page each key phrase is on as they expend their efforts on organic search engine optimization.  Not only is their effort wasted without proper phrase monitoring, but so is your money.

For more information on SEO and search engine marketing, you can go to these websites, Rankdog and Andrew Orlander.